ECONOMIC SUPPORT
Supporting Women’s Sport
Supporting Women’s Sport: Backing Elana Keita and Coventry Welsh RFC
We’re proud to continue our commitment to women’s sport through our sponsorship of Coventry Welsh Rugby Club for the 2024/25 and 2025/26 seasons — and even prouder to support one of our own, Elana Keita, as she takes to the pitch in the second row this year.
Founded in 1925, Coventry Welsh is a club with a proud heritage and a deep connection to its community. Since relocating to Coventry, Elana has not only embraced the city but found her place in a team that shares her passion, values, and competitive spirit.
As an organisation, we believe in supporting our team both professionally and personally. Elana’s achievement is a testament to resilience, drive, and the importance of backing talent wherever it shines. Her involvement in women’s rugby reflects the growing momentum in the sport, and we are proud to play a role — however small — in helping break down barriers and create opportunities.
Coventry Welsh is known for fostering talent, building camaraderie, and championing rugby at all levels — and Elana embodies all of these qualities. We’re excited to see what she’ll accomplish in the seasons ahead.
Here’s to Elana, and to the continued growth of women’s sport — on and off the field.